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Head of Engagement and Fundraising
Location: Brazil/ São Paulo, Remote
Salary: Starting salary is R$ 211,575 per annum or exceptionally
up to R$ 229,710 if the candidate can demonstrate exceptional skills
and experience
Closing date: 2nd June 2023
Interview dates: 14th and 16th June 2023
The Head of Engagement and Fundraising drives the Brazil office’s digital transformation, by creating, overseeing, and managing the Brazil office’s digital engagement and fundraising strategy. This role builds people power to deliver global campaign objectives and growth in supporter engagement and income, by ensuring that our Digital engagement strategy provides seamless integration of Communications, Marketing, and Fundraising activity. Working closely with a cross functional team, the Head of Engagement and Fundraising will deliver a core programme of Digital Transformation and Marketing Engagement to drive the Brazil office’s contribution to World Animal Protection’s vision and strategies for food systems, wildlife, and growth. The role will lead on the development and implementation of effective digital engagement campaigns in Brazil and globally and will work together with the International and other country teams in maximising digital performance of Brazil lead campaigns, so that supporter journeys and data analysis are at the heart of the campaigns.
Who are we?
World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering.
We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.
Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system, that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wildlife. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis and the devastation of natural habitats.
What will you be doing?
•Responsible for shaping, leading, and delivering Brazil campaigns and growth plans according to global strategies in the service of Wildlife, Farming and Growth strategies aimed at building a movement of people around the world. Work with country offices digital engagement and fundraising teams and the international team to establish digital capability for our global campaigns rollouts and develop plans for improvement in Brazil lead campaigns in the context of global priorities.
•Lead, and develop the digital engagement team that creates journeys which engage supporters for longer and in more than one way, resulting in campaign actions, income and championing of our stories and thought leadership. Contribute to the efforts to increase the capability of engagement teams and/or roles in country offices in order to develop audience engagement based on network best practice, exchange of knowledge and lessons coming out of learning and testing Brazil led campaigns.
•Drive growth of digital literacy and skills for staff across Brazil led campaigns.
•Contribute to the cross market digital transformation programme working on implementation in Brazil. Champion audience-centred decision-making and planning by providing lessons from insight and audience response data.
•Be data led, providing insights and advice related to new trends in digital markets based on technology and audience insights, and in the context of our growth, Wildlife and Farming strategies in Brazil.
•Responsible for bringing structure to ambiguous problems through appropriate frameworks and methodologies and solve them pragmatically to deliver cost effective and sustainable outcomes.
•Shape and deliver strong measurement of effectiveness of digital engagement efforts in Brazil and across the network in Brazil led campaigns and our brand, fundraising and campaigning functions.
•Act as a global leader across the organisation, actively championing and living by our values and behaviours, by working in a collaborative and impactful way with all teams across the organisation and being solutions focused.
•Directly manage the Communications Manager, the Digital Manager, the Engagement Manager, and the Fundraising Manager.
•Provide guidance and strategic support to the country director and the international team regarding digital strategy implementation and recruitment and development of digital staff.
•Foster a culture that promotes our Global Values and Behaviours
•Set clear expectations and hold employees to account for their performance and conduct and deal proactively, professionally, and firmly with any issues of performance or conduct.
•Motivate employees through facilitating engagement and participation towards achieving organisational goals.
•Ensure staff have the necessary support on their professional and career development to build their capability to achieve their agreed annual objectives.
•Ensure good people management practices are followed in line with organisational policies and legislation/regulation.
Who are we looking for?
•Extensive experience of running digital teams, designing, and implementing strategy and fostering alignment and integration of digital mindset and data led decision-making.
•Experience of proactively negotiating solutions with a range of stakeholders.
•A fundamental understanding of how digital transformation can contribute towards achieving the objectives and vision of a non-profit organisation.
•Experience of developing and implementing digital strategies in the service of organisation’s priorities.
•Experience of dealing with senior level management, Trustees and Committees within a governance structure.
•Proven leadership and management capabilities, proven ability to inspire, empower and motivate others and build high performing teams.
•An ability to listen, learn and improve within the role, learn from mistakes, and speak up when opportunities to improve are identified.
•Experience of working in and driving a major digital marketing programmes through a complex, global organisation.
•Proven experience of influencing key stakeholders and exciting and motivating colleagues on the benefits of big digital programmes, translating complex content to be understood by multiple stakeholders, both internally and externally
•You will be independent, reflective, and thoughtful in your approach. You will have strong principles and are comfortable having discussions in both a challenging and supportive approach.
•Proven experience of acting as team player within a broader marketing communications, campaigns, or fundraising team.
•Experience of a variety of MarTech solutions from CRM to DXP websites
What can we offer you?
We are offering a competitive salary and benefits including;
•Health and odonatological care- by Bradesco Security and without co-payment
•Life insurance – by MetLife and without co-payment.
•Financial support to the permanent home office condition- BRL 613,00 per month.
•Monthly meal voucher- BRL 1.305,00 per month by Swile supplier
