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US Director of Communications
Type of contract: Permanent
Location: US, remote working or New York office
Salary: $118,125 - $128,250
Closing date: June 7, 2023
Interview dates: June 13, 2023
We are seeking an experienced and dynamic Director of Communications with a flair for creativity and enthusiasm to join our team! The ideal candidate is a natural storyteller, able to captivate audiences with their passion and communicate our mission in compelling and imaginative ways.
As the Director of Communications, you play a pivotal role in shaping our organization's messaging, branding, and public relations efforts. You will be responsible for developing and implementing comprehensive communication strategies that are effective, fun, inspiring, and engaging.
Who are we?
World Animal Protection is a global organization working to end factory farming and wildlife exploitation. We expose cruel systems, promote animal-friendly alternatives, and influence policy change. For over 70 years, we’ve been rewriting the story for animals.
Working across almost 50 countries with offices in 12, we’re the only animal welfare organization with UN Consultative Status, enabling us to engage with and influence global decision-makers. We prioritize animals in farming and wild animals exploited for use in entertainment, as pets, and in fashion.
What will you be doing?
•Oversee all roles in the communications department including social media, graphic design, video, public relations, event management, celebrity engagement, content creation, and digital marketing.
•Develop and implement internal and external communication strategies that align with our mission, vision, and goals, while infusing them with fun, inspiring, and creative energy.
•Champion diversity, equity, inclusion, accessibility, and belonging (DEIAB) within the communications team and throughout all communication strategies and initiatives, ensuring that our messaging and content reflect and celebrate the diverse perspectives and experiences of our audience and community.
•Serve as a spokesperson for the organization in interviews, events, and public forums with enthusiasm, passion, and charisma.
•Monitor locally relevant and movement related news and creatively develop unique ways of responding quickly.
•Establish and maintain strong relationships with key media partners, celebrities, and influencers, fostering a spirit of collaboration and shared excitement for our mission.
•Collaborate with the executive team to develop captivating and impactful messaging and talking points that resonate with our audience, inspire them to take action, and build our brand awareness.
•Manage the creation and distribution of compelling, creative, and engaging content across various platforms, including press releases, blog posts, newsletters, and social media.
•Monitor and analyze communication metrics to assess the effectiveness of strategies, identify trends, and adapt accordingly to maximize audience engagement.
•Coordinate crisis communications and manage sensitive situations with empathy, sincerity, and tact.
•Supervise, mentor, and develop a team of communications professionals, nurturing their creativity and fostering a positive, collaborative, innovative work environment.
•Manage the communications budget and ensure cost-effective use of resources while prioritizing imaginative and innovative initiatives.
Who are we looking for?
Someone who meets the following criteria:
•10 years of experience in communications, public relations, or a related role, with at least 3 years in a leadership capacity.
•Prior experience working in an animal rights organization.
•Proven experience developing and implementing inspirational digital-first communication strategies, with a focus on public relations, media outreach, and creative storytelling.
•Exceptional written and verbal communication skills, with the ability to craft persuasive, engaging, and imaginative content.
•Commitment to DEIAB principles, with experience implementing initiatives within communications strategies and team development.
•Experience assisting with and comfortable being on stage at events.
•Strong understanding of social media, with the ability to develop content that resonates with diverse audiences and inspires action.
•Experience building and maintaining relationships with team members, the media, celebrities and influencers, and other key individuals.
•Excellent organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and encourage creativity.
•Strong proficiency in Microsoft Office
•Self-sufficient and motivated mindset, able to lead initiatives independently while still thriving as an integral part of a cohesive team.
•Ability to travel in the US and internationally.
•A passion for animal rights, knowledgeable about animal issues, a strong commitment to our organization's mission and values, and a desire to bring fun and creativity to all aspects of your work.
To achieve our aim of making World Animal Protection a Diverse and Inclusive employer, we particularly welcome applications from individuals of traditionally under-represented communities and backgrounds.
At World Animal Protection we recruit with our values & behaviours in mind. Please bear this in mind through your application journey. These are:
Global: We make decisions & act with a global mindset
Diverse and Inclusive: We actively encourage and promote diversity, ensure all voices are heard and included and are committed to equal opportunities for all
Collaborative: We work together and co-create to achieve lasting change
Agile: We make change happen in a fast-moving world
Growing People: We continually learn and develop
Accountable: We are role models. We take responsibility for our actions and encourage others to do the same
Courageous: We push boundaries, take risks and set ambitious targets
