CRM and Email Coordinator

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Brazil Office
Full Time

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CRM and Email Coordinator
Location: Brazil/ São Paulo, Remote
Salary: Starting salary is R$ 92, 575 per annum or exceptionally
up to R$ 100, 510 if the candidate can demonstrate exceptional skills
and experience
Closing date: 2nd June 2023
Interview dates: 13th and 15th June 2023

A skilled and data driven email marketing professional, the Brazil CRM & Email Coordinator works as part of the Digital Engagement team to support our digital marketing campaigns, improve our digital communications, and develop a deeper understanding into our supporters. The role is responsible for creating and delivering key digital communications, developing testing and marketing automation, and assisting overall marketing campaign planning. As the DPO (Data Protection Officer) for the Brazil office the role also has excellent knowledge of the LGPD.

Who are we?
World Animal Protection is the global voice for animal welfare, with more than 70 years’ experience campaigning for a world where animals live free from cruelty and suffering.
We have offices in 12 countries and work across 47 countries. We collaborate with local communities, the private sector, civil society and governments to change animals’ lives for the better.

Our goal is to change the way the world works to end animal cruelty and suffering for both wild and farmed animals. Through our global food system strategy, we will end factory farming and create a humane and sustainable food system, that puts animals first. By transforming the broken systems that fuel exploitation and commodification, we will give wild animals the right to a wildlife. Our work to protect animals will play a vital role in solving the climate emergency, the public health crisis and the devastation of natural habitats.

What will you be doing?
•The Brazil CRM & Email Co-Ordinator is accountable for creating and delivering key email communications to ensure the continuous engagement of our supporters with our core campaigns.
•Working closely with the Content Producer and the Brazil Digital team to include email marketing best practice and insight into campaign planning
•Supporting and guiding stakeholder where and when required for digital/email best practise, knowledge, and training
•The role holder will comply with the organisation’s policies and procedures.
•The role will be Brazil DPO.

•Feed into the eCRM (Retention) strategy for Brazil and our other country offices markets, optimising our current and lapsed supporters, and working with our external agency to develop a programme of marketing automation
•Develop a deep understanding of our active database, using insights to create segmented audience groups and making improvements across our campaigns through optimised email communications
•Optimising and testing live campaigns to ensure high CTR, CTO, and other core engagement metrics
•Ensure that all email communications are compliant to GDPR and LGPD standards
•Take a user-centred, evidence-based approach with a focus on improving KPIs and delivering the best possible user experience
•Ensure that all email communications can be appropriately tracked and reported on using a variety of tools, including Google Analytics, Tag Manager, and third-party tracking
•Create and distribute actionable insights on campaigns on a regular basis
•Work alongside the Engagement Team to drive engagement and best practise
•Work closely with third party suppliers on the development and maintenance of the ESP platform
•Act as a digital advocate, working with colleagues across the organisation to understand requirements and offer advice, guidance, and knowledge where appropriate
•Ensure that email communications follow brand guidelines and develop channel guidelines where necessary
•Maintain a high awareness of industry best practice and trends, particularly regarding accessibility, usability and emerging technologies, analytics, and core industry developments

Who are we looking for?

•Can demonstrate a good experience of running highly effective and optimised email campaigns
•Evidence of building email automation programmes across multiple segmentation streams
•Strong reporting skills
•Strong attention to detail with excellent digital written skills
•Experience of working across a variety of stakeholders and various levels of seniority across the organisation
•Ability to demonstrate presenting complex problems in a simple, easy to understand way to non-technical stakeholders
•Passionate about using of data to get to the bottom of requirements and opportunities

•Experience of using Salesforce and Salesforce Marketing Cloud
•Email Marketing Qualification or the willingness for training
•Multi-lingual – English/Portuguese
•Knowledge of accessibility best practise
•Experience of working Internationally or in an organisation with multiple locations
•DPO certification

What can we offer you?

We are offering a competitive salary and benefits including:

•Health and odonatological care- by Bradesco Security and without co-payment
•Life insurance – by MetLife and without co-payment.
•Financial support to the permanent home office condition- BRL 613,00 per month.
•Monthly meal voucher- BRL 1.305,00 per month by Swile supplier

To achieve our aim of making World Animal Protection a Diverse and Inclusive employer, we particularly welcome applications from individuals of traditionally under-represented communities and backgrounds.

At World Animal Protection we recruit with our values & behaviours in mind. Please bear this in mind through your application journey. These are:

Global: We make decisions & act with a global mindset
Diverse and Inclusive: We actively encourage and promote diversity, ensure all voices are heard and included and are committed to equal opportunities for all
Collaborative: We work together and co-create to achieve lasting change
Agile: We make change happen in a fast-moving world
Growing People: We continually learn and develop
Accountable: We are role models. We take responsibility for our actions and encourage others to do the same
Courageous: We push boundaries, take risks and set ambitious targets